6/5/2023 0 Comments Nyc dot newsrack![]() ![]() GCP is a private, non-profit organization that provides supplemental city services such as sanitation, security homeless outreach, public events and visitor services. Grand Central Partnership (GCP) is a business improvement district (BID) located in the heart of midtown Manhattan. DSNY chose 20 locations for bin installation.ĬityRax selected the manufacturer of these prototype secured-access smart bins, and enlisted an NYC-based outdoor maintenance company to install, repair, clean, and maintain the smart bins. The best smart bins and technology along with excellent maintenance, cleaning, and management could have still resulted in an unsuccessful pilot program had CityRax failed to engage citizens and educated potential users to understand the benefits of composting and how this smart composting program works.įollowing demographic research conducted directly with DSNY, Astoria, Queens was selected as the pilot neighborhood. Pilot Program ApproachĬityRax immediately recognized that a successful pilot program required an equal emphasis on the citizen-facing marketing campaign, as well as the smart-managed access control compost bins, maintenance, and program management. The DSNY contract was awarded in October 2021, and the first 14 Smart Bins were installed just two months later in December 2021. New York City Department of Sanitation (DSNY)Ĭomposting is beneficial in many ways, but explaining how and why citizens should compost required a nuanced and clear approach to communicate a message to take action.
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